the brief
$1,480
Keyword strategy and a 90-day editorial map, delivered in twelve working days. Commission a sprint within 60 days and the full fee is credited against it.
Commission the brief01Content & SEO studio · Menlo Park, CA
the anvil is warm, and your first article is cooling on the bench.
Fennel & Anvil is a content and SEO studio at 1265 Santa Cruz Ave. in Menlo Park, California, serving early-stage B2B software companies. For one fixed fee per 90-day sprint we plan, write, and optimize the articles, comparison pages, and landing pages your buyers consult before they ever speak to sales.
- Sprint length
- 90days
- Long-form articles
- 6per sprint
- Fixed fee from
- $7,380
- Report delivered
- wk 13
02Fees
one sprint, one fee, priced in the open
Every engagement is quoted as a single fixed fee. Hours are not tracked, scope is not renegotiated mid-sprint, and the invoice has one line.
The sprint, in one sentencesix long-form articles, one fixed fee, and a report on day ninety.
$7,380
per 90-day sprint · invoiced half at kickoff, half at week seven
- Keyword strategy and a 90-day editorial map
- Six long-form articles, 1,800–2,600 words each
- On-page optimization, entered in your CMS
- Day-90 performance report and next-sprint brief
the sprint + comparison set
$10,260
Everything in the sprint, plus four comparison pages and one product-led landing page, all built from the same keyword map and written by the same hand.
Book the full set| Deliverable | The brief | The sprint | Sprint + set |
|---|---|---|---|
| Keyword strategy & editorial map | Included | Included | Included |
| Long-form articles | None | 6 | 6 |
| On-page optimization | None | Included | Included |
| Comparison pages | None | None | 4 |
| Product-led landing page | None | None | 1 |
| Performance report | None | Included | Included |
| Fixed fee | $1,480 | $7,380 | $10,260 |
03Questions, answered on the record
what a technical founder asks first
Q.01 · The fee
why a fixed fee, and what does it leave out?
The fee covers everything inside the sprint: strategy, six articles, on-page optimization, one revision round per article, and the report. It is set before kickoff and does not move.
It excludes paid distribution, custom illustration, and product screenshots, which you supply. Anything outside the sprint is quoted separately in writing before work begins.
Q.02 · The product
will the writer understand our product?
Before a word is drafted, the writer sits through a 60-minute product walkthrough and reads your documentation and recorded sales calls. Each draft cites your own material where it can.
A subject-matter review by someone on your team is built into the calendar at week five. Corrections made there carry into every article that follows.
Q.03 · The result
when will rankings move?
New pages on a young domain are indexed within days and tend to climb over months, not weeks. We do not promise a position, and we do not report vanity figures.
The day-90 report shows what is measurable at that point: indexed URLs, impressions and clicks by page, and ranking positions for each target term, with a written reading of what to do next.
04The problem
content without an end date drifts
i.
topics chosen by whoever has a free afternoon
A keyword map ranks the queries your buyers actually type before anything is drafted, so the calendar answers to demand rather than to mood.
90
days to a finished sprint: six articles published, a report on your desk.
ii.
a close date, and a report to close it
Every sprint ends with measured results, so the decision to continue rests on evidence, not on hope or a standing retainer.
05Particulars
the studio, set down plainly
Studio hours
| Mon–Thu | 11am–6pm |
|---|---|
| Fri | to 1pm |
Calls and visits by appointment within these hours.
Who holds the pen
Every sprint is drafted by one named writer and read by a second editor before it reaches you. The studio keeps a written style manual, and each article is checked against it line by line.
The day-90 report holds
- Indexed URLs, page by page
- Impressions and clicks per article
- Ranking positions for each target term
- A written reading and the next-sprint brief
Terms, in plain sentences
Half the fee at kickoff, half at week seven, by ACH or card. You own every word, on final payment.
Kickoffs
Sprints begin on the first Monday of each month. Each one is staffed by the same two editors from the first call to the last report.
06The sprint
ninety days, laid out week by week
Four stages, one calendar, fixed at kickoff. You will always know what is on the bench and when it leaves.
keyword strategy
We read your docs and sales calls, then map the queries your buyers type into clusters, ranked by difficulty against your domain as it stands today.
Delivered: keyword map and a 90-day editorial calendar.
six long-form articles
One writer, one editor, one subject-matter review. Each article runs 1,800 to 2,600 words and is built around a single search intent.
Delivered: six articles, one revision round apiece.
on-page optimization
Titles, headings, internal links, schema, and meta descriptions are set as each article ships, and entered directly in your CMS.
Delivered: live, linked, and indexed pages.
performance report
A written reading of what the sprint produced, which clusters to feed next, and which pages to leave alone.
Delivered: the report and a next-sprint brief.
07Contact
tell us about the product and the quarter
We reply within one working day, inside studio hours: Mon–Thu 11am–6pm · Fri to 1pm.
call or write
(650) 619-8299 studio@fennelanvil.com Mon–Thu 11am–6pm · Fri to 1pmvisit the studio
1265 Santa Cruz Ave.Menlo Park, CA 94025
Walk-in calls are welcome by appointment. Bring your product docs; we will bring the keyword questions.
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